2014 Outstanding Teaching and Mentoring Award Winner

Cindy McPherson Frantz is Associate Professor of Psychology at Oberlin College, Oberlin OH. Her current research focuses on using feedback technology about people’s resource use to promote conservation behavior.  Frantz puts psychology into action locally through her work with a non-profit promoting energy efficiency and nationally as a consultant on Community Based Social Marketing behavior change programs.Her research focuses on understanding humans’ psychological relationship to the natural world and promoting environmentally sustainable behavior.  Frantz coauthored the widely used Connectedness to Nature Scale (Mayer & Frantz, 2004), which has been used throughout the world and translated into over a dozen languages.  Recent publications include The emergency of climate change: Why are we failing to take action? (published in Analyses of Social Issues in Public Policy, 2009 and republished in Journal of Social Issues’ 2014 Earth Day virtual issue ) and Tapping into core social motives to drive sustainability transformation (published in Solutions, 2014).  Her current research focuses on using feedback technology about people’s resource use to promote conservation behavior.  Frantz puts psychology into action locally through her work with a non-profit promoting energy efficiency and nationally as a consultant on Community Based Social Marketing behavior change programs.